This position demands a strategic blend of market analysis, project management, and innovation to conceptualize and successfully launch new products. Experience: With 6-10 years in product management, including expertise in New Product Development (NPD) and comprehensive product strategy. Location: Gurgaon Key Responsibilities:
Market Analysis: Undertake thorough market research to comprehend customer needs, preferences, and emerging trends. Evaluate competitor products and identify market voids to inform strategic product development.
Product Strategy: Formulate a comprehensive product strategy and roadmap closely aligned with the company’s overarching goals. Establish precise product objectives and delineate key performance indicators (KPIs) to gauge success.
Product Development: Collaborate with cross-functional teams encompassing design, engineering, and marketing to innovate and refine new or existing products. Ensure strict adherence to quality standards and regulatory requirements.
Pricing and Positioning: Develop optimal pricing strategies through in-depth market research and cost analysis. Clearly define the product’s market positioning to differentiate it from competitors.
Project Management: Oversee the entire product development lifecycle, from ideation to successful product launch. Set project timelines, coordinate tasks, and efficiently manage resources to meet set deadlines.
Customer Insights: Collect customer feedback, conduct surveys, and leverage data analytics to gain valuable insights into customer satisfaction and product performance. Use this information to drive continuous improvement and product enhancements.
Sales Support: Collaborate closely with the sales team, providing comprehensive product training and creating effective sales materials. Offer support by sharing in-depth product knowledge and addressing customer inquiries.
Product Launch: Develop and execute effective product launch strategies, incorporating marketing campaigns, promotions, and communication plans to amplify product awareness and drive sales.
Performance Analysis: Continuously monitor product performance post-launch, track KPIs, and conduct detailed post-launch assessments. Identify areas for improvement and make data-driven decisions to optimize overall product success.
Market Trends: Stay abreast of evolving industry trends, technological advancements, and shifts in consumer behaviour to adapt and tailor product strategies accordingly.
